Xiaomi overtakes Apple as quantity two smartphone vendor for first time

Xiaomi is now the second largest smartphone vendor based mostly on worldwide shipments within the second quarter of 2021, based on a brand new report from Canalys. The Chinese language firm captured 17 p.c of worldwide market share, based on the analysis agency, simply behind Samsung’s 19 p.c however forward of Apple’s 14 p.c.

BBK’s Oppo and Vivo rounded out the checklist of prime 5 distributors at 10 p.c apiece. All 5 corporations grew their shipments yr on yr, however what’s notable is simply how a lot Xiaomi has managed to extend its quantity — it shipped 83 p.c extra telephones than in Q2 2020, whereas Samsung grew shipments 15 p.c and Apple by only one p.c.

“Xiaomi is rising its abroad enterprise quickly,” Canalys Analysis Supervisor Ben Stanton says, citing gross sales boosts in areas together with Western Europe, Africa, and Latin America. “It’s nonetheless largely skewed towards the mass market, nonetheless, and in contrast with Samsung and Apple, its common promoting worth is round 40% and 75% cheaper respectively. So a significant precedence for Xiaomi this yr is to develop gross sales of its high-end gadgets, such because the Mi 11 Extremely.”

Canalys says international smartphone shipments grew by 12 p.c final quarter. A lot of the expansion seen by smartphone makers is on the expense of Huawei, nonetheless, which itself overtook Apple in 2019 however has since been primarily shut out of the worldwide market as a result of US-imposed sanctions and buying and selling bans. Thus far, Xiaomi seems to be the largest beneficiary.

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